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Designing a Billboard to Go Viral

This lawyer’s billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard so it’s easily read and understood while driving by in three seconds. The billboard, for a divorce lawyer in Albany, NY, shows the wedding ring finger extended but made to […]

The post Designing a Billboard to Go Viral appeared first on Lawyer Advertising Blog.


The New Trend of Rebranding Law Firms with Trade Names

With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one that is good for branding. What’s good for branding? A simple one-word tradename, preferably one that stands out.A Hence, […]

The post The New Trend of Rebranding Law Firms with Trade Names appeared first on Lawyer Advertising Blog.


A Blackberry BublA(c) Please

The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? It’sA the MichaelA BublA(c) BublyaC/ commercial by Goodby Silverstein & Partners. Why is the MichaelA BublA(c) BublyaC/ Super Bowl TV commercial my winner? It’s not analytics. SPARK NeuroA is an interesting company offering neuroanalytics to optimize advertising. […]

The post A Blackberry BublA(c) Please appeared first on Lawyer Advertising Blog.


How to Find the Ideal Phone Number for Your Law Firm

Most lawyers know by now that they need a custom vanity phone number to compete with a and stand out from a other attorneys in their field. However, the next question can be more complicated. How do you choose the ideal phone number for your law firm? On the surface, it might seem easya| find […]

The post How to Find the Ideal Phone Number for Your Law Firm appeared first on Lawyer Advertising Blog.


Recognizing the Value of Billboards, Lawyer Runs into a Roadblock

A lawyer who recognized the value of billboards ran into a roadblock when he purchased five buildings for the purpose of advertising his law firm on billboards. In an effort to reduce the number of billboards, New York City’s permit requirements for outdoor advertising now only allow a billboard when the building is occupied by […]

The post Recognizing the Value of Billboards, Lawyer Runs into a Roadblock appeared first on Lawyer Advertising Blog.


Is Your Vanity Phone Number or Slogan Protected?

Does your law office advertise a slogan or vanity phone number on your website or advertising? If you haven’t trademarked it, you might be in for an unpleasant surprise. I once put “No Fee Guarantee” on my law firm website. Sometime later, I received a letter advising that it was trademarked and that I would […]

The post Is Your Vanity Phone Number or Slogan Protected? appeared first on Lawyer Advertising Blog.


Will Google Warn Visitors Away From Your Website?

Beginning in October, if your law firm website doesn’t use SSL, Google will warn visitors who use your contact form that it is aNot Securea. Potential clients will likely go to another lawyer’s website when they see the warning. This is what a website without SSL looks like in the address bar of Chrome This […]

The post Will Google Warn Visitors Away From Your Website? appeared first on Lawyer Advertising Blog.


Are Vanity Phone Numbers Still Relevant?

With the importance of Internet advertising for lawyers, some attorneys have the misconception that the internet makes 1-800 vanity phone numbers less important then they used to be. In the Internet Age, Vanity Phone Numbers Are More Relevant According to a study of US customers by research agency eConsultancy, phone calls were the most preferred […]

The post Are Vanity Phone Numbers Still Relevant? appeared first on Lawyer Advertising Blog.


Can You Afford to Drop the Yellow Pages?

Kirkpatrick Creative, an advertising agency representing law firms, says probably not. Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media arrives on the scene, it doesn’t replace another form of media but just adds another dimension. One caveat is that I’m not sure how long […]

The post Can You Afford to Drop the Yellow Pages? appeared first on Lawyer Advertising Blog.


Does Your Customer Service Kill?

Is your law firm really going to extremes when providing customer service to your clients? This lawsuit funding company does. In fact, they’ll go so far as to kill someone for you! Maybe the defendant. This video shows a testimonial on a TV commercial from Oasis Legal, a company providing lawsuit funding to personal injury […]

The post Does Your Customer Service Kill? appeared first on Lawyer Advertising Blog.


Pivoting From Print to Digital: Insights From the Canadian Law Library Review

While access to legal journals in printed form is still desired, many have transitioned to a purely digital format. But what exactly does moving from print to digital entail? To better understand this process, I asked Susan Barker, retired law librarian from the University of Toronto and current acting editor of the Canadian Law Library Review (CLLR), about her experience when the publication took the leap to online-only in 2015.

1. What were the motivations for CLLR to go purely digital?

When I came on board as editor in 2013, the decision to go digital had been tentatively made . . . [more]

The post Pivoting From Print to Digital: Insights From the Canadian Law Library Review appeared first on Slaw.


Wednesday: Whatas Hot on CanLII

Each Wednesday we tell you which three English-language cases and which French-language case have been the most viewed* on CanLII and we give you a small sense of what the cases are about.

For this last week:

1. Teamsters Local Union 847 v Maple Leaf Sports and Entertainment, 2022 CanLII 544 (ON LA)

20. It seems to me that that by opposing the disclosure of vaccine status the Union is indeed challenging the vaccine mandate. I do not see how the Employer can enforce a vaccine mandate without requiring disclosure of an employeeas vaccine status. Without that information it . . . [more]

The post Wednesday: Whatas Hot on CanLII appeared first on Slaw.


Tips Tuesday

Here are excerpts from the most recent tips on SlawTips, the site that each week offers up useful advice, short and to the point, on practice, research, writing and technology.

Research & Writing

Strictly Ballroom?
Neil Guthrie

Strictly Ballroom is the title of a 1992 movie by Baz Luhrmann. What has this to do with legal writing? The word strictly. Like all adverbs, strictly is weak, even when it is meant to sound tough. … . . . [more]

The post Tips Tuesday appeared first on Slaw.


Coaching Questions for January: Which Two Will You Choose?

Happy New Year! Welcome, 2022. Whether you are starting the New Year in a positive situation or find yourself facing many challenges, it can be helpful to remember there is always much within your ability to control and influence.

To help kickstart some reflection and to not overburden and overwhelm, what 2 questions would you ask yourself about what you want to give focus and attention to this year? To help you along, I have enlisted the help of my colleagues and fellow coaches at AMP (Associate Mentoring Plus).

Kathryn McNaughton,A AMP Director of Education and Coach

  • How
  • . . . [more]

    The post Coaching Questions for January: Which Two Will You Choose? appeared first on Slaw.


    Mondayas Mix

    Each Monday we present brief excerpts of recent posts from five of Canadaas awardA-winning legal blogs chosen at random* from more than 80 recent Clawbie winners. In this way we hope to promote their work, with their permission, to as wide an audience as possible.

    This week the randomly selected blogs are 1.A PierreRoy & AssociA(c)s 2.A Paw & Order 3.A Appointed podcast 4.A Legal Feeds 5. Le Blogue du CRL

    PierreRoy & AssociA(c)s
    Comment parler A votre partenaire de ses habitudes de dA(c)pense

    Imaginez : vous venez de rencontrer quelquaun qui est tout ce que vous avez toujours voulu . . . [more]

    The post Mondayas Mix appeared first on Slaw.


    Judicial Notice of COVID-19

    There is often far too much in dispute in litigation. Counsel are often encouraged for this reason to formulate agreed upon facts, narrow the issues, and focus the dispute as much as they can.

    Courts also assist with this process. One of the mechanisms for doing so is judicial notice, which was defined by the Supreme Court of Canada in R. v. FindA as follows,

    48 In this case, the appellant relies heavily on proof by judicial notice. Judicial notice dispenses with the need for proof of facts that are clearly uncontroversial or beyond reasonable dispute. Facts judicially noticed are

    . . . [more]

    The post Judicial Notice of COVID-19 appeared first on Slaw.


    Summaries Sunday: SOQUIJ

    Every week we present the summary of a decision handed down by a QuA(c)bec court provided to us by SOQUIJ and considered to be of interest to our readers throughout Canada. SOQUIJ is attached to the QuA(c)bec Department of Justice and collects, analyzes, enriches, and disseminates legal information in QuA(c)bec.

    PANAL (DROIT)A : L’appel d’Ugo Fredette A l’encontre de 2A verdicts de meurtre au premier degrA(c) est rejetA(c); suivant les principes A(c)noncA(c)s dansA R. c. ThatcherA (C.S. Can., 1987-05-14), SOQUIJ AZ-87111031, J.E. 87-647, [1987] 1 R.C.S. 652, le jury n’avait pas A Aatre unanime en ce qui concerne les divers . . . [more]

    The post Summaries Sunday: SOQUIJ appeared first on Slaw.


    Friday Jobs Roundup

    Each Friday, we share the latest job listings from Slaw Jobs, which features employment opportunities from across the country. Find out more about these positions by following the links below, or learn how you can use Slaw Jobs to gain valuable exposure for your job ads, while supporting the great Canadian legal commentary at Slaw.ca.

    Current postings on Slaw Jobs:

    . . . [more]

    The post Friday Jobs Roundup appeared first on Slaw.


    APECas Indigenous Peoples Economic and Trade Cooperation Arrangement (IPETCA)

    On December 10, 2021, New Zealandas Minister of Foreign Affairs and Associate Minister for MAori Development, Nanaia Mahuta, and Minister of Trade and Export Growth, Damien OaConnor, announced the successful conclusion of the Indigenous Peoples Economic and Trade Cooperation Arrangement (IPETCA) and invited other APEC economies to declare their intention to join.[1] Canadaas Minister of International Trade, Export Promotion, Small Business and Economic Development, Mary Ng, announced Canadaas endorsement of IPETCA on the same day.[2]

    The IPETCA represents to unique new step for Indigenous participation in the global economy. It is a trade arrangement collaboratively developed by New . . . [more]

    The post APECas Indigenous Peoples Economic and Trade Cooperation Arrangement (IPETCA) appeared first on Slaw.


    Wednesday: Whatas Hot on CanLII

    Each Wednesday we tell you which three English-language cases and which French-language case have been the most viewed* on CanLII and we give you a small sense of what the cases are about.

    For this last week:

    1. Canada (Minister of Citizenship and Immigration) v. Vavilov, 2019 SCC 65

    [1] This appeal and its companion cases (see Bell Canada v. Canada (Attorney General), 2019 SCC 66 (CanLII)), provide this Court with an opportunity to re-examine its approach to judicial review of administrative decisions.

    [2] In these reasons, we will address two key aspects of the current administrative law . . . [more]

    The post Wednesday: Whatas Hot on CanLII appeared first on Slaw.


    Open Science? France Has an Impressive Second Plan

    Recently, I had the pleasure of joining a half-dozen Canadian and U.S. open science advocates in an online meeting with Senator Laure Darcos of the French Parliament. In advance, we were provided with the Second French Plan for Open Science: Generalizing Open Science in France, 2021-2024, published in July 2021 (with the first French plan launched in 2018). During our meeting, more than one of us commented on how the Plan set a far more advanced and progressive national agenda than anything we could point to in our countries. At the conclusion Senator Darcos expressed surprise at this, saying . . . [more]

    The post Open Science? France Has an Impressive Second Plan appeared first on Slaw.


    The Divisional Courtas Decision in Ontario Teacher Candidatesa Council

    INTRODUCTION

    In its December 2021 decision in Ontario Teacher Candidates’ Council v. The Queen, the Divisional Court held that the standardized Mathematics Proficiency Test (aMPTa) the Education Quality and Accountability Office (EQAO) had developed and the Ontario government had implemented for prospective teachers was unconstitutional because it disadvantaged Black and Indigenous candidates.

    As a remedy, the Court allowed all candidates who had otherwise satisfied teacher qualification requirements to enter the profession.

    The Ontario Teacher Candidates’ Council (“the Council”) arose after the Ontario government made the MPT mandatory. (Neither the Divisional Court nor the Council’s webpage identifies who actually formed . . . [more]

    The post The Divisional Court’s Decision in Ontario Teacher Candidates’ Council appeared first on Slaw.


    Escalating Threats to Colombian Human Rights Advocates: The Day of the Endangered Lawyer, 24 January 2022

    Colombia has long been one of the most dangerous places in the world for human rights advocates, but the danger intensified in 2020 and 2021 with a surge of massacres and assassinations of human rights defenders and community leaders. The dire situation in Colombia has drawn the attention of the international coalition for the annual Day of the Endangered Lawyer marked each year on 24 January.

    This year, LRWC is working with the Law Society of Ontarioas Human Rights Committee and Human Rights Watch to organize an online event to discuss the situation of lawyers at risk in Colombia. The . . . [more]

    The post Escalating Threats to Colombian Human Rights Advocates: The Day of the Endangered Lawyer, 24 January 2022 appeared first on Slaw.


    Tips Tuesday

    Here are excerpts from the most recent tips on SlawTips, the site that each week offers up useful advice, short and to the point, on practice, research, writing and technology.

    Research & Writing

    Neil Guthrie

    Commas can be confusing, and one of the most common misuses is this: Join partner, Eleni Papadopoulos for this informative seminar on a| Sometimes another comma will be placed after the personas name as well. … . . . [more]

    The post Tips Tuesday appeared first on Slaw.


    Mondayas Mix

    Each Monday we present brief excerpts of recent posts from five of Canadaas awardA-winning legal blogs chosen at random* from more than 80 recent Clawbie winners. In this way we hope to promote their work, with their permission, to as wide an audience as possible.

    This week the randomly selected blogs are 1. Canadian Combat Sports Law Blog 2.Employment & Human Rights Law in Canada 3. BC Provincial Court eNews 4.A Ontario Condo Law Blog 5.Dooreyas Workplace Law Blog

    Canadian Combat Sports Law Blog
    Study Looks At Boxer and MMA Fighter Brain Health By Weight Class

    Adding to . . . [more]

    The post Mondayas Mix appeared first on Slaw.


    Seize That Contraband Tobacco

    Tobacco is a heavily regulated product. It is regulated under the Tobacco Tax Act to reduce the flow of untaxed products into the contraband market, and this is achieved through requiring a registration certificate for production and sale.

    The Applicant in Sobczyk v. Ontario recently asked the Divisional Court to review the decision of the Ontario Ministry of Finance to refuse to issue a registration certificate for the 2021 calendar year. The Application for Judicial Review was dismissed, as the decision was found to be reasonable.

    The Applicant is a tobacco farmer who was issued certificates from 2013-2020 on an . . . [more]

    The post Seize That Contraband Tobacco appeared first on Slaw.


    Summaries Sunday: SOQUIJ

    Every week we present the summary of a decision handed down by a QuA(c)bec court provided to us by SOQUIJ and considered to be of interest to our readers throughout Canada. SOQUIJ is attached to the QuA(c)bec Department of Justice and collects, analyzes, enriches, and disseminates legal information in QuA(c)bec.

    PANAL (DROIT)A : L’accusA(c), qui a donnA(c) 1A seul coup de poing au visage de la victime lors d’une querelle dans un cinA(c)ma, est acquittA(c) relativement A 1A chef d’accusation d’homicide involontaire coupable; le tribunal a retenu la thA"se de la lA(c)gitime dA(c)fense puisque la victime a A(c)tA(c) l’instigatrice du . . . [more]

    The post Summaries Sunday: SOQUIJ appeared first on Slaw.


    Friday Jobs Roundup

    Each Friday, we share the latest job listings from Slaw Jobs, which features employment opportunities from across the country. Find out more about these positions by following the links below, or learn how you can use Slaw Jobs to gain valuable exposure for your job ads, while supporting the great Canadian legal commentary at Slaw.ca.

    Current postings on Slaw Jobs:

    . . . [more]

    The post Friday Jobs Roundup appeared first on Slaw.


    Big New Ideas: The Best Gig for a Legal Marketer

    aAny idea can be a great idea if you think differently, dream big and commit to seeing it realized.a
    a Richard Branson

    I would consider myself an idea person. Itas not a gift. I see it as experience coupled with enthusiasm, curiosity, and most importantly, a complete understanding of how to execute. Surrounding yourself with other idea people and consistently exercising the muscle helps too. Given the nature of the role, legal marketers must be skilled at generating new ideas and supporting other ones across the firm. At Lenczner Slaght, our marketing team is fortunate to have more new ideas . . . [more]

    The post Big New Ideas: The Best Gig for a Legal Marketer appeared first on Slaw.


    New Report on Phase 1 of the Family Law Unbundled Legal Services Research Project

    My post in January 2021 introduced the Family Law Unbundled Legal Services Research Project funded by the Legal Aid BC / Law Foundation BC Legal Research Fund. In this post I am very pleased to advise that the report on Phase 1 of the project is now available here.

    Quoting from the Executive Summary:

    The Family Law Unbundled Legal Services Research Project (ULSRP) is an initiative designed to both evaluate the effectiveness of family unbundled legal services and to facilitate access to justice by enhancing the working relationships between the existing community of ULS providers and BC citizens most in

    . . . [more]

    The post New Report on Phase 1 of the Family Law Unbundled Legal Services Research Project appeared first on Slaw.


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